The cookie settings on this website are set to 'allow all cookies' to give you the very best experience. Please click Accept Cookies to continue to use the site.

WOW - 1-5 years

We would never dream of using PVC plastic.  We use only high grade materials that are very strong so our toys are durable and don’t break. 
There are no small parts in our toys.  We don’t use any toxic materials.  All our toys are regularly tested by a certified independent testing house to high global safety standards.  And of course there are no used batteries to throw away either!

Some of our toys have special magic WOW features to discover. You won’t find these on any other pre-school toys.

Look out for WOW buttons. Use the hand of one of your WOW figures (or just a finger) to press the button and open the door or hatch.

Use the feet of one of your WOW figures to turn the WOW foot key and make another part of the toy turn too… magic!

WOW toys come packed with many other features and secrets to discover.